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    Mar 28, 2024  
2020-2021 Catalog and Student Handbook 
    
2020-2021 Catalog and Student Handbook [ARCHIVED CATALOG]

MRT 1140 - Advertising


3 Credit
Purpose of advertising, aspects of social and economic influence on the overall marketing process, idea visualization, and the media plan, including the cost and results expected. Management planning and control of advertising. Offered (Spring)