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    Oct 16, 2019  
2018-2019 Catalog and Student Handbook 
    
2018-2019 Catalog and Student Handbook [ARCHIVED CATALOG]

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MRT 2620 - Marketing Management (Capstone)


3 Credit
Prerequisite(s): MRT 1010
Serves as a capstone course to allow the student to apply marketing skills acquired in previous coursework toward the preparation of a complete marketing plan. Working in teams, students will research and develop a complete marketing plan, which includes an industry and market analysis, preparation of a market strategy and presentation of the marketing plan. Offered (Spring)



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